The company creates a large audience for its business indicating how it would suit most people to buy their beverages from their company: "Families, Schools, and Large Establishments generally" the use of capitalisation indicates the pre-standardisation of the time.
The company endorse themselves through the repetitive large graphology of their brand name.
"Phillips and Company" have their logo twice in the advertisement, in large bold font.
They specifically emphasise the foreign influence of 'FRENCH and SPANISH FRUITS' which stands out and is specific to the foreign influence which would make the company seem exotic and upcoming.
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