Travel Writing

On Thomas Cook's website there is a section which allows you to choose your 'perfect holiday'. The adjective of 'perfect' is used to make the person booking a holiday realise that they can customise their holiday so that it's perfectly suited to them.

Thomas Cook also have a picture of the sea and a beach, and in a text bubble it says 'SAVE up to £350*). The use of the adjective 'save' in capitals emphasises why you should book your holiday with Thomas Cook as they can save you money.

'Spacious' surroundings of Ibiza described by Thomas Cook would encourage the customer who enjoys being with the people who they want to be with, such as family, to go to this destination. The adverb 'simply' describes that this is a relaxed holiday. It isn't being overly advertised by Thomas Cook which could mean that it's very basic and possibly boring.